Linkedin “is the market” for professionals. This is where the clients of entrepreneurs, consultants, self-employed workers, real estate agencies, and real estate brokers are located. It is on LinkedIn that recruiters find future employees and the consultants they will hire.
120 LinkedIn accounts are being created every minute around the world! There are over 400 million active accounts, and it’s growing all the time.
How to use Linkedin to make yourself known and develop your business?
Start with your profile!
Indeed, on LinkedIn, it all starts with your profile!
It would help if you first created a beautiful personal profile because it is the basis of LinkedIn.
When a visitor is brought to look at your profile, he gets an idea of you (and your company), and the first seconds are decisive!
He’ll decide whether or not he wants to do business with you right away. As a result, your personal/professional profile is crucial.
What are the essentials?
Your profile (diplomas and experience), your photo, your title, and your summary.
1- Start by creating your profile. Note that it is not necessary to put everything in your profile. This is not your CV. However, preferably have a profile that is 100% completed.
- Name, photo
- Summary
- Basic information to be contacted: email address, telephone, company website, etc.
- Positions held
- Recommendations (ask for them!)
- Training followed
- Additional information
- Your URL (modify it on LinkedIn to better represent yourself)
2- Have a professional photo, that is, a clear, quality photo where you are alone, where you look forward, and where you smile.
3- What is your title? Just below your name is a box that says “technical title.” Use your title; however, add the keywords people are looking for. If that’s a job you’re looking for, check out job postings on “Indeed” or “Monster” for ideas.
4- Use the summary wisely. Please fill out your summary intelligently so that the information is easy to understand and passes well with Internet users.
5- Connect with your list of contacts, your friends, and the people with whom you have studied.
6- Do not forget to put the basic information to be contacted: your email address, your phone, the Twitter account, the company website, blog, etc.… We must be able to find you!
7- Be visible: Some tips for your profile:
Use only simple and clear terms to describe what you are doing. Be specific and unequivocal; otherwise, few people will understand your profile. Avoid all technical jargon.
Add to your title your sector and your workplace location
Make yourself known as a “person”; you are indeed “more” than your job, so also talk about your interests and the charities you are a part of or the causes you advocate for.
The big mistake people often make is that they exclude their non-work experiences from LinkedIn.
If you belong to different interest groups, professional associations, are on other social networks, or if you blog, let us know! Thus, LinkedIn could link you to these social networks so that professionals or potential clients can find you,
Write articles, regularly share relevant information in your field (do it without excess, though).
Then use LinkedIn to grow your business
How to use LinkedIn to grow business? First, there is the generation of “leads” or a list of prospects. LinkedIn is a perfect tool to do this.
Here are four tips for you to generate “leads” thanks to LinkedIn:
1- Register and participate in discussion groups
Chances are, your prospects and customers are enrolled in these groups. By being active, you will be able to promote your know-how and make contacts easily.
2- Chat with people who visit your profile
Someone who has viewed your LinkedIn page is potentially a prospect. Don’t hesitate to ask her if she came for a specific purpose or after a keyword search. You will know more about his intentions.
3- Take advantage of networking opportunities
Rather than contacting prospects without a referral, you can use LinkedIn’s “structural leaps” by asking for a connection to put you in touch. This increases the likelihood of receiving an answer.
4- Optimize your searches
As with Google, it is possible to use Boolean operators in your search on LinkedIn (AND, OR, NOT) as well as quotes to search for exact terms. This will allow you to find more precisely people or organizations corresponding to your targets.
Do you not know where to start?
Why not do business with an expert to start your experience with LinkedIn? The services offered can go as far as the turnkey creation of your professional LinkedIn page and its animation.
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