Facebook, Twitter, LinkedIn social networks have become important communication tools for both individuals and professionals. Increasing the visibility of your brand, sharing your news, building customer loyalty social networks have many advantages for your business. But it is still necessary to know how to take advantage of it. Here are some tips if you want to get started.
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What Are The Main Social Networks?
It is the most popular social network, with 1.6 billion daily users. It’s free. We chat with friends or meet old acquaintances. From a professional perspective, Facebook can present a company, its services, or products; it’s opening hours. Given its incredible number of users and its growth rate, this site becomes an essential medium to develop the notoriety of your company.
Good to know: Facebook is less and less attractive to young people (adolescents and young adults). If that’s your target, turn to Snapchat or Instagram instead.
This is a microblogging service, meaning that users are only allowed to send very short messages: 280 characters maximum. This free site is also experiencing tremendous growth. Today, it has 335 million monthly users worldwide, so more and more companies are using this social network. Professionals use it to inform their potential customers: promotion, the launch of new products, event operations, etc. It is also widely used by journalists: do not neglect it for your relations with the press! Also, be aware that your customers are likely to approach you directly, to ask you about your products and services, and sometimes in a negative way. You have to be prepared for it!
This is a social network for sharing photos and videos with friends, providing positive feedback (“likes”), and commenting on other users’ pictures. Owned by Facebook, Instagram now has 1 billion monthly users worldwide.
As a business, Instagram allows you to share original visual c contents and unite a community of fans who can become your brand’s true ambassadors. It is particularly used by the fashion, tourism, art or cooking sector.
This is the main professional social network. LinkedIn works on the principle of networking. It can be used to find a candidate, a provider, develop your business, etc. It is widely used by recruiting firms and employers and allows job seekers to improve their headhunters’ visibility. LinkedIn has 610 million members. Individuals and businesses have access to basic features for free and can purchase a paid subscription for additional options. By creating your business page on LinkedIn, you can promote your activities, your news, and your successes to your network.
Use Social Media to Grow your Business
Improve the Visibility of your Company
The existence of companies and brands on social networks has become important. These sites represent a vector of communication in the same way as the traditional media but present a lower cost and a much more interesting return on investment.
First of all, as a business owner, whether you are independent or responsible for VSEs and SMEs, you must create a page on your company’s behalf. It will contain essential information about your company (name, description, area of activity, contacts). It will include a link to your official site to attract additional visitors (generating traffic).
Increase the Number of Prospects, Retain your Consumers
Social networks represent a low-cost advertising tool to boost your sales or increase your customer base.
Facebook and Twitter are very useful for announcing a new product or launching an event operation (e.g., concessions granted only to people connected to social networks). The info will be quickly relayed between the network members so that it will help attract new prospects.
Moreover, as the use of the Web is increasingly interactive, Internet users (especially individuals) do not hesitate to give their opinion on such and such a product or such a company. You can, therefore, have access to interesting consumer feedback without having to use reviews or panels that are more complicated to set up.
Optimizing your Recruitments
More and more recruiters are using social links to hire their future staffs:
you can post your job offer on certain social platforms to reach either a huge readership or, on the contrary, a very specific target;
you can take a more proactive method and follow the different Internet profiles to find the perfect candidate.
Also, the social network is based on the principle of community. It is, therefore, possible to be introduced to the person who interests you by going through a member of your network who knows them. This form of co-option thus saves time in contacting the most related profiles.
Some social networks also allow you to organize your searches according to many criteria (by sector, by company, by gender, etc.). As a recruiter, you will be able to try to get in touch and to hire someone “on standby”, already in post, and therefore not necessarily looking for a new job.
Good to know:
Remember that the use of related keywords is essential to be correctly referenced by search engines.
Social networks also constitute a communication medium on the Internet; you can use them to advertise: purchase of space, banners, etc.
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